If you’ve ever tried to interact with someone who is in the throes of writing a book, you know they are mostly offline for the duration of the project. If you’ve ever tried to interact with someone who is photographing and developing recipes for a cookbook, then you know that they are offline and most likely their hair (and probably something in the kitchen) is on fire for the duration of the project. That was me. I’d heard about how stressful the process was, but I never fully understood it until I started. However, I also had very fun moments along the way and the process was so very rewarding!
If you’re anything like me, Halloween has a tendency of sneaking up on you like Freddie Kruegar in a nightmare. One minute, you’re installing your air conditioner in May and all of the sudden —BOOM— there are trick-or-treaters at your door. I have no idea how this keeps happening to me (early-onset dementia, perhaps?), but when October 31st rolls around, I often find myself sans-costume and sans-plans. So—if Halloween (two days away, you guys!) has snuck up on you this year, but you still want to get a little festive—don’t worry, y’all! Design*Sponge gotchu covered.
I felt very alone way back when I started eating more clean, whole foods, but I knew there were others out there in the same boat. A journey is always better shared with friends, and I had a binder full of recipes, so starting YumUniverse was my way of connecting with like-minded people, creating more win-win situations, and doing something other than designing for clients. I needed to create something my way, without compromise, share it, and see where it would take me.